HOW WE CAN HELP YOUR BUSINESS

Until visitors make a booking, they are still just potential to your business.

When considering how you want to tap this potential you need to carefully consider the following;

- the TIMING of your messages,
- the distribution CHANNELS available to use,
- the METHODS of communication and
- FREQUENCY of communication

Our multi media product suite begins and drives the booking conversion process from the moment that the visitor starts their holiday planning process, through the arrival in the destination and during their stay. We have secured unique channels for you to communicate your message. Combined with compelling information in familiar formats these are efficient and effective calls to action on each step of the visitors journey.

STAGES OF A VISITOR'S TRIP

TIMING:
First prize in the marketing race ("a booking") will be achieved by reaching your potential visitor as early as possible during their holiday planning process. And even if the visitor doesn't book your activity at that early stage, thats one more marketing message that you communicated to the visitor than your competitors did. International advertising studies have shown that you may need as many as seven exposures before a target audience starts making purchasing decisions.

By adopting a relentless messaging process through out each stage of the visitors journey your odds of a conversion increase with each and every communication. A multi-media approach (print media, video and internet) also increases the odds even further, as we know that each visitor is unique and responds in their own particular way.

CHANNELS:
There are many different advertising channels in which you can spend you advertising budget.
The are many different media types (print, radio, TV, video and internet) and to complicate matters further the geographic reach of these different media types is highly variable.
Whyte Waters has developed a multi media product suite and is able to offer you access to you markets in one package. This makes it easier for you to manage i.e. a one stop shop and you have the added assurance that the products integrated and are working together to achieve your goals.
We target your customers at all of the different stages of their visit. Before they leave home, while they are travelling and in their final destination.

METHODS OF COMMUNICATION:
Your customers are all different and will respond to different messages in different ways. A multi media approach helps to reach your customers preferred method of communication.

FREQUENCY:
The multi media product suite that Whyte Waters offers exposes your marketing material to your customers in as many places as possible;

• At home when they are planning their holiday
• In the regions travelled through prior to reaching their destination
• Upon check In to their accommodation
• In room in the evenings
• In the lobby of their accommodation

"It takes up to seven exposures before a decision is made."